AUTOMOTIVE SALES MANAGER

Automotive Sales Manager

Turner Volkswagen, Kelowna, British Columbia, Canada

Compensation: $120,000 – $150,000 annually (salary + performance-based incentives)

About the Role

Turner Volkswagen is seeking an experienced and motivated Sales Manager to lead our sales team and drive performance at our dealership in Kelowna, BC. This is a key leadership role responsible for maximizing sales, developing team members, and delivering an exceptional customer experience that aligns with Volkswagen brand standards.

Key Responsibilities

• Lead, coach, and motivate the sales team to achieve and exceed monthly and annual targets
• Drive new and pre-owned vehicle sales performance, profitability, and market share
• Ensure a customer-first sales process that delivers an outstanding buying experience
• Analyze sales metrics, forecasts, and inventory to support strategic decision-making
• Recruit, train, and develop sales staff, including ongoing performance management
• Ensure compliance with Volkswagen Canada policies and dealership standards
• Collaborate with Finance, Service, and Marketing departments to support dealership goals
• Stay current with Volkswagen products, promotions, and industry trends

Qualifications & Experience

• Proven experience as an Automotive Sales Manager (Volkswagen or European brand experience is an asset)
• Past automotive Finance Management experience is an asset
• Strong leadership, coaching, and team-building skills
• Demonstrated ability to drive sales growth and profitability
• Excellent communication, negotiation, and customer service skills
• Solid understanding of automotive sales processes, CRM systems, and inventory management

• A strong understanding of digital marketing, social media and web analytics
• Operates with integrity, is trusted and respected by others
• Actively engages with staff with a team first mentality
• Organized and process driven with a strong understanding of time and priority management

• Valid driver’s license and ability to meet insurability requirements
• Strong understanding of budgeting, forecasting and expense management

Compensation & Benefits

• Competitive total compensation of $120,000 – $150,000, based on experience and performance
• Performance-based bonuses and incentives
• Comprehensive benefits package (health, dental, vision)
• Paid vacation and statutory holidays
• Opportunities for professional development and career advancement within the organization

Why Join Us

• Represent a globally respected and innovative automotive brand
• Work in a supportive, performance-driven dealership environment
• Opportunity to make a meaningful impact on dealership success and team growth
• Work in a beautiful facility with up to date technology and operating systems
• Competitive compensation that is salary plus bonus based
• Comprehensive benefits package
• Car allowance
• Regular staff events
• A healthy balance between lifestyle and work schedule
• We are a local family owned and operated company

Please send your application along with your resume to careers@turnervw.com or drop it off in person at the Turner VW reception desk.  We thank everyone for their application but only those considered for the position will be contacted.